These guidelines are for the use of Gerber Childrenswear LLC (“Company,” “we,” “our,” or “us”) licensees, authorized resellers, customers, journalists, and other parties wishing to use our trademarked words or images in print or electronic form and in promotional, advertising, institutional, reference or other materials. Use of the Company’s trademarks for commercial purposes without our prior, written consent may constitute trademark infringement and unfair competition in violation of federal and state laws. By using a Company trademark, you acknowledge that Gerber Childrenswear is the sole owner of the mark and promise you will not interfere with our rights in the mark, including challenging our use, registration of, or application to register such trademark anywhere in the world, and you will not harm, infringe, or bring into disrepute any Company trademark. Except for the limited right to use as expressly permitted under these guidelines, no license, permission, or other rights of any kind are granted herein.
Over 30 years ago, the Onesies® brand by Gerber® revolutionized the childrenswear market. Today, the public associates Gerber® with the Onesies® brand and the underlying goodwill and exceptional quality that comes with our products. Gerber Childrenswear is proud of the outstanding name recognition of the Onesies® brand in the marketplace (95%) and will continue to be aggressive in protecting our trademark (U.S. federal trademark registration numbers 1,292,981, 2,549,557, and 3,488,401) in the market. The Onesies® trademark, or any confusingly similar variation thereof (e.g., “Onesie” or “Onezees”), may not be used as a generic descriptor or a noun; it should be used only as an adjective when referring to the Onesies® brand by Gerber®. The Onesies® Brand Standards represent proper trademark use in print, TV, or radio advertisements; catalogs; in-store signage/callouts; on a website; or in news articles. Thank you for your continued support in helping maintain the proper use of our valuable trademark.
Onesies® Brand Standards
Logo trademark to be used in print, electronic copy (including websites), audiovisual advertisements or presentations, catalogs, and in-store signage/callouts
Onesies® brand
Format to follow for copywriting, editorial, and professional communications:
- Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
- An appropriate generic term must appear after the trademark the first time it appears in print in any medium, and as often as is reasonable afterward.
- Insert the ®registration symbol after “onesies®” trademark and before “brand.”
- Distinguish the trademark from surrounding text in some way, such as by capitalizing the entire trademark.
- Do not use the “onesies®” trademark in any internet domain name or within a corporate name.
- Do not display a Gerber Childrenswear trademark in connection with material that contains adult content, promotes the sale of alcohol or tobacco to persons under twenty-one years of age, or otherwise objectionable, misleading, defamatory, disparaging, obscene, or is otherwise objectionable to Gerber Childrenswear.
A high-resolution copy of the logo is available by clicking the link below:
Other Gerber Childrenswear Trademarks and Brand Standards
Format to follow for copywriting, editorial, and professional communications using the following trademarks:
- Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
- An appropriate generic term must appear after the trademark the first time it appears in print in any medium, and as often as is reasonable afterward.
- Insert the ®registration symbol after the trademark and before the noun, it is modifying.
- Distinguish the trademark from surrounding text in some way, such as by capitalizing the entire trademark.
- Do not use the trademark in any internet domain name or within a corporate name.
- Do not display a Gerber Childrenswear trademark in connection with material that contains adult content, promotes the sale of alcohol or tobacco to persons under twenty-one years of age, or otherwise objectionable, misleading, defamatory, disparaging, obscene, or is otherwise objectionable to Gerber Childrenswear.