Last Update August 1, 2019


This Policy is intended to explain how we collect information, what information we collect and how we use it, with whom (if anyone) we share such information, and how you may correct and/or opt out of such collection.

By accessing our website, (the "Site") or otherwise interacting with Gerber Childrenswear LLC (“Company,” "we," "our," or "us"), you expressly agree to accept the terms and conditions of this Privacy Policy. If you do not agree with any of the practices or conditions set forth in this Privacy Policy, then please do not purchase products or services on the Site or otherwise access any Company Site.

The Company is committed to your security and privacy. We want your visit our Site to be enjoyable, informative, convenient, and secure. To that end, we may collect information that permits us to administer the Site, enhance your experience, and communicate with you about products, services, and promotions offered by us and select licensors, licensees, agents, retailers, and other business partners (each a "Partner"). This policy applies to the Company's treatment of personally identifiable and other legally protected information collected when you visit the Site, or request to receive emails and other communications from us. The policy does not apply to the practices of our Partners or other companies whose websites may be linked to this Site. The Site is intended for residents of the United States. Residents of other countries who view, use, or access the Site do so at their own risk and should be aware that personal identifying information, including your IP address, will generally be transferred to the United States and processed and stored there consistent with the terms and conditions of this Privacy Policy and the privacy laws of the United States (such information may also be stored elsewhere as provided herein). The Company makes no representation or warranty that this Site complies with the privacy laws or other laws of any country other than the United States and will not be liable for any breach of those laws.

Frequently Asked Questions

  1. What personal information is collected?
  2. How is my personal information used?
  3. Will my personal information be shared?
  4. What are cookies and how does the Company use them or similar applications?
  5. How do I review or update my personal information?
  6. How do I opt out or remove my personal information?
  7. What steps does the Company take to keep my personal information secure?
  8. Does the Company protect children’s privacy?
  9. How will the Company inform me of changes to this policy?
  10. How does this policy apply to sites linked to the Site?
  11. Will my information be included in aggregate information?
  12. What is your privacy policy for California residents?


  1. What personal information is collected?

The Company may collect (a) information you provide to us on a voluntary basis or (b) your Internet provider (IP) address, referring URL, browser type, operating system, and Internet Service Provider (ISP).  We also may maintain a record of your activity on the website, including such information as pages visited, links clicked, non-sensitive text entered, and mouse movements. This information may in the aggregate identify you. 

  1. How is my personal information used?

Personal information that is collected may be used to administer the Site, respond to your inquiries, and for similar issues.

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  1. Will my personal information be shared?

The Company may share your information to help it improve its website, understand its visitors and their preferences, and to market our products and services.

The Company also may disclose specific information when such disclosure appears necessary to comply with the law, a subpoena, or other litigation process or to protect the interests or safety of its visitors and customers, employees, or others.

We may engage third parties to serve ads on our behalf across the Internet and sometimes on the Site, or to collect and analyze information, such as how customers navigate the Site and which products they browse and purchase, so that we may make improvements to and enhance visitors’ use of the Site. They may collect anonymous information about your visits to the Site and your interaction with our products and services. They may also use information about your visits to our Site and other websites to target advertisements for goods and services to you. These targeted advertisements may appear on our site or on other sites that you visit. No personally identifiable information is collected in this process. If you do not want us or our agents to collect this information, you may opt-out. Learn more about this kind of advertising and how you can opt out by clicking here:  Opting-out will not in any way affect your use of our site. You may also contact us at 1-800-642-4452.

The Company uses Google Analytics to monitor activity on the Site. To learn how Google Analytics collects and processes data, please visit:  “How Google uses data when you use our partners’ sites or apps,” located at

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  1. What are cookies and how does the Company use them?

The Site uses a browser feature known as a cookie. A cookie is a small text file created by a website that is stored by your browser on your hard drive. Cookies generally come in two forms: session cookies and persistent cookies. We may use both session and persistent cookies on our Site. A session cookie (which expires at the end of your visit) may be used to gather basic information about your visit to our Site, such as the date and time of your visit, the length of your visit, and the pages/images you viewed during your visit. This information allows us to assess (in aggregate form) how our Site is being used and, in turn, improve its contents and functionality. A persistent cookie (which remains on your computer for a longer period of time) may be used to remember the content you previously viewed on our Site. We do not use cookies to collect personal information; however, as explained above, we may use cookies to store - in encrypted form - certain personal information you provided during an earlier visit to our Site.

You have the choice to refuse cookies by turning them off in your Internet browser. However, if you choose not to accept cookies, you may not be able to purchase from the Site.

We may also collect and store information in the form of web logs – i.e., files that record general activity on our Site and gather statistics about your browsing patterns on our Site. The information we collect and store in log files may include (among other things): (i) the type of browser and operating system you use; (ii) your computer’s IP Address; and, (iii) other information about your online visit (e.g., URL you came from to get to our Site, date and time of your visit, and which pages you viewed and for how long). Some of this information may be captured by log files in conjunction with the use of cookies. In addition to using log file information to better understand how our Site is used and to improve its functionality, we may use certain log file information (such as your computer’s IP address) together with personal information (if necessary) to troubleshoot technical problems, help ensure the security of our Site, or prohibit or restrict certain users from accessing our Site.

We may also use web beacons (or clear GIFs) on our Website or include them in an email message we send you. Web beacons (also known as "web bugs") are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the Log Files section above, as well as information about how a user responds to an email marketing campaign from us (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

Do Not Track

Some web browsers incorporate a Do Not Track (“DNT”) feature that signals to websites that you visit that you do not want to have your online activity tracked.  At the present time, there are not yet established and universal standards for recognizable DNT signals and therefore, the Site does not recognize DNT.

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  1. How do I review or update my information?

If you have a registered customer account with us, you may access your information via the "Your Account" tab on the Site. You may make changes to your personal information, email preferences, or mailing preferences there.

You make changes to your information in The Company’s newsletter program, or request removal from the newsletter program, by calling 1-800-461-7842.

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  1. What steps does the Company take to keep my information secure?

The security of your personal information is very important to us. We have implemented industry-standard measures to ensure your information is processed confidentially, accurately, and securely.

We restrict access to personal information collected about you at our web site to our employees, our Partners' employees, or others who need to know that information to provide services to you or in the course of conducting our normal business operations. While no web site can guarantee security, we maintain appropriate physical, electronic, and procedural safeguards to protect your personal information collected via the web site. We protect our databases with various physical, technical and procedural measures and we restrict access to your information by unauthorized persons. We also advise all Company employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to our company's business ethics standards and confidentiality policies.

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  1. Does the Company protect children’s privacy?

Because we are in the infants’ and childrens’ wear business, we are especially concerned about the safety and security of children. The Site is intended for use by individuals 18 years of age and older. We will not knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that an individual is under the age of 13, and has submitted any information to the Company for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

  1. What if changes are made to this policy?

We reserve the right to make changes to this Policy at any time, including in response to changes in applicable law. If we do make changes, the changes will be posted on this page and we will indicate at the top of this Policy when the changes went into effect. Your continued use of the Site or receipt of benefits from the Site after any such notices will signify your agreement with these changes. We encourage you to come back to our Site and review this Privacy Policy frequently so that you are constantly aware of our most current privacy practices.

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  1. How does this policy apply to sites linked with the Company site?

This privacy policy applies only to our Site. In the event the Site contains hypertext links to websites that are not created or maintained by the Company, or that third-party websites link to this Site (in each instance, a "Linked Site"), we will not be responsible for the content, accuracy, relevance, timeliness, or completeness of those Linked Sites. The inclusion of any link to such websites does not imply endorsement, sponsorship, or recommendation by the Company of the Linked Sites. We disclaim any liability for Linked Sites. We cannot and do not guarantee the standards, data security, or privacy policy of Linked Sites, nor do we represent or warrant that the contents of any Linked Site are accurate, comply with state or federal law, or respect or comply with intellectual property laws. We are not responsible for web casting or any other form of transmission received from any linked website. Any reliance on the contents of a third party website is done at your own risk, and you assume all responsibilities and consequences resulting from such reliance.

In addition, we maintain a social media presence, such as a Facebook page, an Instagram page and a Twitter feed. You can interact with us through social media, such as by entering our contests, posting content, sharing material from our Site, and using our social media plug-ins. When you interact with us using social media, we may receive information such as your user ID, your profile picture, photos you post, and similar information, which is often determined by your privacy settings at social media sites. We may use the information for the same types of purposes we describe throughout this Privacy Policy. Your use of social media sites is primarily governed by the site operators’ privacy policies and terms of service, and the information you share with us and with others is largely controlled by the privacy settings you have established at those sites.

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  1. Will my information be included in aggregate information?

Yes. From time to time, we may share your demographic information in anonymous and aggregate form with third party companies for the purpose of assessing overall trends about our consumers and conducting demographic and research studies. This information does not contain any of your personal information and is only shared in a bundled format. The information shared for these purposes may include non-identifiable information captured through the use of cookies or other similar web technologies, as described in Section 4 above.

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  1. California Residents: Your California Privacy Rights

California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information.  We do not currently share the personal information of California residents with third parties for direct marketing purposes.  However, if you have further questions about our privacy practices and compliance with California law, please contact us by sending an email message to with “Request for California Privacy Information” on the subject line and in the body of your message.

  1. Contact Us

Questions or concerns regarding this policy or our data collection practices should be addressed to:


Gerber Products Company
Attn: Gerber Childrenswear LLC
445 State Street
Fremont, Michigan 49413-0001

Telephone: 1-800-642-4452